The new age of golf has become a melting pot of tradition, performance, and modern style. Clothing and shoe companies have always been front and center when it comes to new trends, but there are other trailblazers in the equipment game, too.

Jones Golf Bags is one of those trendsetters, staying on the cutting edge of performance and design with a nod to the game’s traditional style. The company began out of the trunk of a cab, from which founder George Jones sold is hand-sewn bags. More than 40 years later, the company produces some of the most durable and stylish bags we’ve ever carried.

When shopping Jones’ lines it’s apparent the company holds traditional designs close to heart. This means sleek, compact bags with fewer but larger storage compartments, and built to be carried. Jones’ carry bags (ranging from $139.95 to $169.95) top out at under 4lbs, and the sturdy, plush shoulder straps make for an easy trek no matter the model.

The Jones Original is the most traditional of the designs. It’s simply beautiful — literally and figuratively — with a classic unstructured body, 3-way top divider, and a single shoulder strap. This is the bag that started it all, as the web description notes.

Jones graciously sent CGB a pair of customized Utility Bags, among the company’s stand bag offerings (ranging from $174.95 to $229.95). After the gitty-ness of the unboxing wore off, the quality of the bags stood out. The water resistant nylon has proven to withstand an ample amount of fall and winter golf in Colorado without wear and tear, and the sturdy, smooth zippers make access to storage quick and easy. The Utility also sports the new “draw string” pouch for even quicker access to on-course essentials.

Jones calls its patented stand system the “gold standard,” and that sounds like a safe bet. Not matter the lie, the legs hold the bag steady and fold back into place smoothly when picked up, rivaling only one other bag I’ve ever played. During my high school career — when my love/hate relationship with walking the course began — our hand-me-down Ping Hoofer 2s were among the most coveted equipment. The reliability of the stand system and the simple design brought solace to our agonizing practice rounds, and no one wanted to return them at the end of season. I later switched to Ogio, and while durable and convenient I always struggled to find a design that wasn’t too modern for my taste, or didn’t have a bunch of features I didn’t need.

At capacity, the Utility is a cinch to carry (about 5lbs when empty) — I usually pack a couple sleeves of balls, range finder, water, snacks, tees and markers, and extra layers, along with the standard number of clubs. The standard single strap is more than enough to keep this bag comfortable on my shoulder, though it does come with an additional strap if you prefer the backpack-style carry. It feels strange to note how comfortable a golf bag is, but in this case it’s hard not to.

What’s more, Jones offers personalization on all of their products — the company also has backpacks, luggage, coolers, and more of equal quality — making your gorgeous bag a one-of-a-kind piece and the envy of your group.

In all, we’re blown away with Jones’ offerings and believe we’ve found a new benchmark to which we’ll compare the rest. Golf has always been a game of style, class, and tradition, and it always will be. Companies like Jones Golf Bags exude that aesthetic, finding a perfect balance between the then and now, and setting the standard for the game’s next generation.