If new clubs meant you’d drive the ball 20 yards longer and drop strokes, would you reach for your credit card? This past August, Golf Magazine published a study conducted with Club Champion, the nation’s #1 premium club fitter. According to equipment editor Rob Sauerhaft, “Fitting matters! Based on data along with tester interviews, it’s clear that correctly matched clubs can help golfers of all kinds — you actually can buy a better game with properly fit clubs.” The study found golfers gained 22 yards off the tee, 15 yards with their irons and lowered their scores by an average of 3 strokes per round.
I went to Nick Sherburne, founder of Club Champion, for things you should look for when buying new equipment. Club Champion is the highly regarded expert in the field, ranked by Golf Digest among the 100 best club fitters year after year. They offer more than 35,000 hittable head and shaft combinations, the best-trained master fitters, nearly every brand in golf, plus unrivaled, in-house club building. Here are 3 tips Nick had to share.
Buy the Right Shaft
The industry taught us the head is the engine because that’s what hits the ball, but it’s the shaft that’s most important. Using that analogy, tires would be the engine of a car. Here the shaft powers the clubhead. In a golf shaft, flex can mean something different for every manufacturer. Manufacturers don’t use the same measurement scale. Sherburne tells customers, whether it’s stiff, regular or senior, it’s important to find the shaft that performs best for you. This makes it important to not just buy clubs off the rack. Find a skilled fitter with a launch monitor to show you how the right shaft will maximize your swing to its fullest potential.
Club Champion starts all fittings by looking at the shaft. It’s critical to identify not just the proper shaft flex but also the proper shaft weight. The shaft is what’s going to deliver the clubhead to the ball. To facilitate finding the right components, Club Champion, has a unique coupling system that allows golfers to hit any head and shaft combination. They deliver combinations that address a golfer’s problems and fix them. Most fitters use fitting carts provided by club manufacturers. While they offer options, golfers are unable to mix-and-match across carts to determine their ideal combinations. Club Champion offers hundreds of shafts, many not available through most other fitters and retailers.
Buy the Right Clubhead
Each brand or model of clubhead has distinctive characteristics that affect launch angle, spin rate and ball speed. Buy a driver that has the right launch, spin and forgiveness for your swing. Be sure use a launch monitor and look for the highest smash factor, ball speed and spin that generates the greatest distance.
Iron heads are more complex. Design features like offset, non-offset, blade or cavity back impact ease of playability and whether you hit a draw or fade; whether you hit it high or low. Most people overlook turf interaction, which comes from having the right lie angle, grind or camber on the sole. It affects squareness at impact, the speed you move through the ball and overall consistency. Club Champion fitters will find you the best equipment options for your swing.
Buy the Right Swingweight
Swingweight is a measurement of the weight distribution of the club or how your driver feels when you’re swinging. With widely variable shaft, grip and clubhead weighting, swingweight is more important than ever.It affects how a player swings the club and ultimately how they deliver it at impact. A heavier swingweight will make a shaft play looser; a lighter swingweight will make it play stiffer. The key application of swingweight is matching clubs within a set. If your clubs aren’t matched properly, they may feel different as you swing them.
Club Champion studios carry all the top golf club, shaft and grip manufacturers in the industry, which allows for 35,000+ equipment combinations for customers to test. Studios are equipped with advanced analysis technology and highly trained certified fitters and builders, all of whom must graduate through an extensive training program. Services include custom fitting and building for all club purchases, repair services, personalization and highly engaging corporate and personal entertainment events. For more information about Club Champion, visit clubchampiongolf.com.
With advances in club technology, most golfers could easily hit the ball further and more accurately. Yet, a Golf Magazine study found that 90% of U.S. golfers may be playing with improperly fit clubs. A Golf Digest study found that 8 out of 9 Club Champion custom fit golfers lowered their score by as much as 6 strokes per round and added an average of 21 yards off the tee.
Club Champion is the country’s premier club fitter, builder and retailer of the best brands in golf. The company delivers a Tour-quality fitting that produces longer, more accurate shots, with a nearly 100% satisfaction rate. Their approach is unbiased; no specific vendor is promoted. The only goal, for any skill level player, is to find the best combination of components to lower a golfer’s scores.
Ranked by Golf Digest among the 100 best club fitters eight times in a row, Club Champion’s unique coupling system allows them to combine any head and shaft together, so golfers can hit the precise combination to be custom built for them. Most golf stores use fitting carts provided by club manufacturers and while these carts offer options, golfers are unable to mix and match from different carts to determine ideal combinations. Club Champion offers hundreds of shafts, many not available through most other fitters and retailers.
Chuck Autry (Longmont) wrote, “I’ve taken my golf game to a new level. Being 64, I was struggling with almost every club in my bag. At the time I came to see you, I had a 13.5 handicap but was beginning to see much higher scores. You did some magic and it made an incredible difference. I have played many rounds in the past month in the 70s and of lowered my handicap to 8.3. This was the best investment I have ever made in my golf game!”
Former PGA Tour player Jay Williamson says, “I had access to every brand of shaft and head, but I never understood what they did for me. I didn’t have the opportunity to experiment like I do at Club Champion. They provide the same level of service players receive on Tour, including the newest heads and shafts and most advanced fitting technology. If you are a committed golfer at any level, I highly recommend it.” Incidentally, Club Champion was able to add an average of 15 yards to Jay’s drives.
To obtain results like Jay’s, Club Champion fittings utilize Trackman launch monitors and the Science & Motion PuttLab. Both are considered the gold standard in fitting technology and are used by Tour players around the world to improve their game.
Club Champion stands out because they actually assemble clubs in-house to exacting, unrivaled tolerances. Club variables such as shaft flex, swing weight, club length and loft/lie DO alter performance. The experience and know-how in combining these intricate parts together is what separates Club Champion from its competition. TaylorMade CEO David Abeles believes, “Club Champion truly is one of the most innovative club fitters in the business. They provide a consumer experience that is undeniably helpful for all golfers to play better. We couldn’t be more thrilled with our partnership with Club Champion.”
While any caliber of player can benefit from premium club fitting, it’s for the golfer who wants maximized performance. “I chose Club Champion due to reputation and depth of the fitting process.” wrote Michael Rowells (Lakewood). “I’ve played 19 rounds with my new clubs. I’ve also played six new golf courses, not normally good for the handicap. I’ve lowered my handicap from 8.2 to 5.6 in less than two months. My best round? A 74 with five birdies and a triple bogey on 18 (water)! I could not have improved like this without getting fitted. I implore all serious golfers, and those not so serious to get fitted for their clubs.”
Studio manager Mitch Anderson relates, “I’ve become enamored with the differences between shafts in golf clubs. I wanted to pass that knowledge down to my clients. One of the best things about working for Club Champion is the chance to offer the best possible club fitting to the client, while maintaining a brand-agnostic approach. Club Champion is the major leagues of club fitting.”
When Club Champion says you’ll add 20 yards off the tee, they mean it. Whether you’re looking to buy new clubs or optimize your current set, premium club fitting is the answer. Fitting prices range from $150 for a driver to $350 for an entire bag. The local state-of-the-art studio is conveniently located at 2670 E. County Line Rd in Highlands Ranch.
Don’t just buy clubs, buy guaranteed improvement! For more information, call 888-335-9692 or visit clubchampiongolf.com.